for today's business.
Our Guiding Principals
Act with Purpose
If you don’t know where you’re going you’re unlikely to arrive. It’s not enough to simply execute. You need to know “what to do” and how your efforts are moving the business forward. It doesn’t need to take a lot of time. We call this minimum viable strategy.
Bring the Outside In
Rarely do products sell themselves. It’s not about you, but them. Buyers. The key to success is tapping into their psychology, behaviors and emotions. Know how they shop and buy; who’s considered, and who and what they consult. Then, invest in the relationship.
Evidence is our Guide
Form hypothesis. Gather data. Draw conclusions. Repeat. Facts supported by data, not just theory is how we roll. We respect that our clients utilize proven techniques and we take similar care with our services. Whatever we recommend, we’ll have the data to back it up.
It’s not about mastering the tech. It’s about understanding how to apply it in the best way to deliver results with the optimal return on investment. Tools simply help to optimize and scale, freeing people to think, so they can stay one-step ahead of the competition.
Co-founder and Partner
Co-founder and Partner
Your success is our success, so we fill gaps, ensure knowledge is transferred and stay connected as a coach and advisor to make sure your projects stay on track. And we're ready to jump in when more help is needed.
So much to do, so little time. A lot of work gets done in a day, yet often it’s unclear how it contributes to the business. We’ll help you craft just enough strategy and define a roadmap with the metrics that matter so you’ll know how to grow.
The Proper Rebel Difference
We embed ourselves in your team, so we know your business, your opportunities and your challenges. We right-size to meet your needs as you grow, and we invest in building a strong relationship.
We believe “teaching people to fish” is the best approach to success, so we transfer knowledge, offer training to fill any skill gaps, coach employees, and can even lend a helping hand to HR to build out the team.
We work with market leaders and disruptive innovators. The common theme is -— you have to try new things in different ways all the time. That can be hard, but we can help — whether it is fine-tuning or creating something new. Put a pro on it!
Simple and fast and effective is tough to do. We take proven marketing methods and frameworks and break them down into action steps, getting you results faster while providing the skills and tools to continuously improve.