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    It's All The Same To Me: Competitive Strategy in a Commoditized Space

    August 5, 2017

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    Jane Willis

    Recently I opened a new business checking account, and my business partner and I spent some time deciding which bank to go with.   What we discovered was that the banks are doing a really poor job of differentiating themselves, causing us to resort to a choice based primarily on the monthly fee.

    We explored a range of checking accounts for new bu...

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