Blog

Featured image for “Unlocking the Power of AI in Marketing”
According to a survey by Influencer Marketing Hub, “61% of marketers in 2023 have used AI in their marketing activities.” AI is inevitably making its way into the marketing field....
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Featured image for “Where Are the Women Tech Founders?”
Despite making up 50.46% of the population and leading some of the most significant accomplishments in the world for transformative technological innovations, women still face unequal treatment and limited access...
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Featured image for “Select the Right CRM for Your Team”
Every good marketer and salesperson knows that an effective sales motion is tailored to the buyer’s unique needs and characteristics. Knowing your audience well enough to convince them to purchase...
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Featured image for “Helping Women Entrepreneurs Lead the Way”
March is an exciting time of year as we celebrate International Women’s Day and recognize the achievements of women around the world. As we reflect on the progress toward gender...
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Featured image for “Uplevel your Marketing Efforts using Personas”
“How does a potential buyer make decisions?” “How can we effectively tell our brand story to increase customer acquisition?” “What will give buyers confidence in our company and our product?”...
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Featured image for “Understanding how buyers buy is critical to your success”
If you’re not seeing the market traction you were expecting, or sales are taking longer than you forecasted, it’s probably time to evaluate the alignment of how you’re selling and...
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Featured image for “The Young Marketer’s Quick Guide to UTMs and GA4”
UTMs are one of the oldest tools in the book for digital marketing and are crucial to improving upon your marketing strategy. They are the best way for marketers to...
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Featured image for “Forget B2B. Marketing Needs Human2Human”
When marketing to potential leads, longtime customers, investors, or industry partners, the persuasiveness of language, organization of data points, and articulating the value of your product is essential to encourage...
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Featured image for “Strategic Communications for B2B Customer Acquisition”
One of the biggest mistakes marketers make is focusing their communications on how they want to sell versus how their potential customers will buy. I refer to this as an...
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Featured image for “Easy CRM Tricks for Sustainable Database Management”
Imagine this: Susie Q fills out a form to receive a gated ebook on your website and gets assigned to a Sales Development Rep who follows up. Meanwhile, Matty G...
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Featured image for “Taking Charge of the Market with a Billion-Dollar Idea”
A recent Forbes article shared that “Women around the world have been starting businesses 1.5 times faster than men over the last decade.” Creating a successful business is a dream...
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Featured image for “Our Team is Your Team”
It’s tough when you’re doing something for the first time. You don’t have the expertise, the people, or big budgets, but you need to move fast. We can do the...
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Featured image for “Lessons from a Marketing Leader in a Fast-Growth Fintech Startup”
Lessons from a Marketing Leader in a Fast-Growth Fintech Startup Jessica Brown International Women’s Day was on March 8th, and Proper Rebel wants to celebrate and shine a spotlight on...
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Featured image for “Hook Your Ideal Customer with Strategic Use of Language”
Product/market fit is a well-tested and universally understood concept among the product management and marketing communities. However, if the audience can’t see how the product solves their “unknown need” from...
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Featured image for “Drama Free Lead Scoring for a Demand Generation Marketer”
In my time in sales and marketing, no aspect of the lead journey has been more drama-filled than lead scoring. Lead scoring is a tool used to identify the sales-readiness...
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Featured image for “A Different Approach to Scaling your Marketing Team”
To the Tenacious Young Founder: If you’re championing a startup, small or fast-growth business, have confidence in the need for your product or service and are ready to take your...
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Featured image for “Saved by Strategy: 3 Marketing Pitfalls for Founders to Avoid”
Entrepreneurs with bright ideas often face three common issues when it comes to product and company success. As we have said many times, good marketing is good strategy. However, this...
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Featured image for “Customer Journey Mapping Makes Insights Actionable”
In our years in marketing, we have seen a lot of money invested in market research on all sorts of topics. In big companies, it results in a long meeting...
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Featured image for “Five Deadly Start-up Marketing Mistakes”
In our work with many early and mid-stage start-ups, we have seen a set of common mistakes that can derail growth. Start-ups are running fast, and everyone is so deeply...
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Featured image for “It’s All The Same To Me: Competitive Strategy in a Commoditized Space”
Recently I opened a new business checking account, and my business partner and I spent some time deciding which bank to go with. What we discovered was that the banks...
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